Yummly, ended the month on a 1.85 million dollars seed-stage round from Intel Capital, Harrison Metal Capital, and First Round Capital. Yummly has a wealth of Food recipes and food related networking functions.
Yummly raised the stage round from a number of angel investors like Marcia Hooper, who has joined the board with Harrison Metal. Yummly.com opened to the public after a beta test in June this year.
CEO and founder of Yummly, Dave Feller, said that they will use the money to connect food and people more effectively now. Feller said Yummly, which has some 500,000 users, currently has six employees, and he expects to employ some three to four more in the near future.
Sites such as Foodspotting and Food Network and Foodbuzz are all part of food-related sites, like Yummly. Foodspotting allows the user to post pictures of different foods.
According to Feller, Yummly is not just a food related social networking website, but a platform where food lovers can find different recipes. The company plans to include a Facebook Taste Test Application that allows users to see the recommendations which are modified as to their taste within Facebook. People can also share their own recipes using Yummly and they can arrange them in the order of holidays of some other events.
Feller said they were like Google, helping to search recipes with more than 500,000 on the site. He said that Yummly was a search engine – but for food.
One of the best features of Yummly is that it remembers the data once submitted by the user, like allergies and diet filters etc. it also shows how much calories, fats, proteins etc are in the particular food.
The best feature according to Feller is the customization feature which allows the user to filter the results according to the like or dislikes.