Yahoo! (NASDAQ:YHOO) sites were the most visited in July in the United States, according to ComScore’s monthly report, which keeps track of online traffic in the U.S.
Until now, Google (NASDAQ:GOOG) held the top spot, but in July it had only 192.3 million unique visitors, compared to 196.6 unique million visitors to Yahoo! sites, including the popular news and finance areas. Microsoft (NASDAQ:MSFT) sites were third in the top, followed by Facebook (NASDAQ:FB) and AOL (NYSE:AOL). Shares of all these five companies were up today on the stock market.
Compared to July last year, the number of unique visitors of Yahoo! rose 20 percent during that period, when its traffic was also surpassed by Microsoft.
First position now occupied by Yahoo! is another success of the chief executive officer Marissa Mayer, who made a number of changes since she took over the helm of the company last year, during which time she acquired several start-ups, the most notable of which is Tumblr. Tumblr was in July the 28th most popular site in the U.S., according to the report.
Mayer noticed last month that the number of Yahoo! page views began to rise after a decline that lasted more than a year. The CEO thought the change was due to the improved version of Yahoo! mail and the sections on weather, sports, news, finance and Tumblr available also on mobile devices.
Redesigning the email application for tablets brought, for example, an increase of 120% of the activity of the email client users, the company said. Moreover, Mayer has repeatedly said that she wants to focus on the daily habits of consumers in order to integrate the company’s products in the daily routine of the users.
Yahoo! shares fell slightly on Wednesday but are still 80% higher than last year. The stock was up 2.7 percent in midday on Nasdaq, to around $27.80. Yahoo! representatives declined to comment on the information.
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