Perhaps China’s economic growth rate slows down, but the crowd of middle-class consumers grows. The two realities can trigger the alarm of a new era for China’s giant corporations, as illustrated in the recent report compiled by Milward Brown Optimor and WPP BrandZ, quoted by Business Insider. This new study lists the most valuable Chinese brands.
The most valuable brand is China Mobile, valued at $50.6 billion, counting currently about 700 million subscribers. China Mobile is the largest wireless Internet provider in the world. China Construction Bank ($24 billion) is second and ICBC ($40.4 billion), which had the largest IPO – $21.9 billion is third.
The fourth position in the ranking of most valuable Chinese brands is held by Baidu (with a value of $22.7 billion), the main Chinese search engine. Last year, the company launched a low cost smartphone which uses its own search engine. Tencent (holder of the Weibo platform – the Chinese version of Twitter, Weixin – a popular application among users of smartphones, and QQ – a messaging service with more than 700 million users) has a value of $20.2 billion. The company recently bought 49% of Level Up game manufacturer and entered into a partnership with Disney.
The top is complemented by Bank of China, with a brand value of $13.6 billion, and China Life, the country’s biggest insurer (worth $14.4 billion). Another financial institution is among the most valuable companies – Agricultural Bank of China which had a good profit in 2012.
9th place is occupied by Kweichow Mouta, the largest producer of liquor – baijiu. The brand is worth $13 billion and was founded in 1951. The liquor has gained popularity overseas, with overseas sales last year higher by 80%. Sinopec, a company active in the energy (oil and gas), launched in 2000, with a brand worth $12.5 billion, is ranked tenth. In 2012, the company signed contracts worth $10 billion, in order to diversify and develop its business abroad.
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