The rumors are becoming more pressing in the United States on the arrival of Apple (NASDAQ:AAPL) on the smart watch market. Swiss watch makers may start to flicker. According to the “New York Times” and “Wall Street Journal,” Apple is currently developing a model for a new kind of shows. Equipped with a touch screen, the “iWatch” is powered by iOS, the mobile operating system, and will be able to interact with other devices of the brand. The story does not say if this new watch would eventually replace the iPhone, and would allow writing messages, call or connect to the Internet.
The development of such a product would be made possible by new technologies of a flexible and curved screen developed by Corning group, which is already on the iPhone. The American media say that Apple is in advanced discussions with Foxconn. The main subcontractor of Apple has made contact with suppliers of chips. The Cupertino based giant, which does not comment on rumors, have recently expanded its teams in the field of electronic sensors useful for this kind of product.
The concept of a smart watch has already been tested by Microsoft, ten years ago. Unsuccessfully at the time. The context could be more favorable today. With the success of the iPhone, many manufacturers have launched projects of devices that can communicate with the smartphone, including intelligent electronic bracelets. The electronics is one of the new areas of development for Google. The search engine is currently working on a project of digital glasses, capable of projecting information on the glasses.
Critics are now more numerous on the lack of innovation of the firm, six years after the release of the iPhone. Investors are wondering about the future growth of the group, which has seen its margins crumble last year, while iPhone sales rose less on a smartphone market more competitive. Given the slowdown in growth, Apple shareholders wanted a redistribution of a part of its large cash. Today, Apple shares were up 1% on Wall Street.
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