Apple is the most valuable brand in the world, valued at over $100 billion, followed by Coca-Cola and Microsoft, according to a top made by Eurobrand. According to this top, the top 10 spots of the most valuable brands in the world belong to American companies.
The most valuable brand outside the U.S. is China Mobile, a Chinese state-owned telecommunication company that provides mobile voice and multimedia services. China Mobile is placed 11th in the global ranking, with an estimated value of $43.98 billion.
LVHM (Louis Vuitton Moet Hennessy), a French multinational apparels and accessories company, is the European company with the most valuable brand, valued at $34.3 billion, ranked 14 in top, followed by Vodafone, a British multinational telecommunications company with $28.57 billion, on the 17th position, and ABInBev’s beer manufacturer brands, with $28 billion, ranked 19th.
The Austrian company Eurobrand, registered in Vienna, specializes in consultancy and valuation of trademarks and patents.
Top 10 starts with Apple, followed by Coca-Cola ($59.97 billion) and Microsoft ($53.97 billion), then by IBM ($52.63 billion), who exchanged places with Google ($50.6 billion).
In sixth place is found the cigarette manufacturer Philip Morris ($48.3 billion), which rose from the 10th place, followed by Procter & Gamble ($47.14 billion) and McDonald’s ($45.84 billion) down from 6th place.
Top 10 of global brands is concluded by Johnson & Johnson ($44.66 billion), which rose from 11th position, and the U.S. telecom operator AT & T ($44.94 billion). Pepsi is out of top 10, ranked 12th, with a brand value estimated at $41.56 billion.
Apple has registered the largest increase in the estimated value of the brand, of 43.9%, while the average of top 100 brands indicates an advance of 5%. The steepest fall in the value was recorded by the HP brand with 28.3%. Samsung, the main rival of Apple grew by 39.7%, to $23 billion, rising from number 44 to get to the 24th position.
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