A study conducted by Ford on the European market shows that most customers still prefer white, black and silver when buying a car.
However, there is a pretty significant change in preferences for each country. With a few exceptions. Thus, although there is a great distance apart, Norway and Portugal share the same six favorite colors, while one country has a different color than black, silver or white at the top of their buyers’ preferences: Czech Republic.
Another study conducted by DuPont shows that, globally, silver is the most sought car color (26%). Both studies reveal that in recent years the nuances of “the earth” colors (beige, brown, orange) are becoming more interesting for car buyers. “It has taken quite a long time for people to return to brown shades, until recently perceived as old fashioned – the `60s, `70s. Now these tones come back en vogue in force”, said Julie Francis, a member of Ford of Europe design team.
Black
1. Denmark 37.8%
2. Norway 31.6%
3. Portugal 26.7%
4. Germany 26.6%
5. Russia 24.9%
Blue
1. Czech 24.5%
2. Romania 21.9%
3. United Kingdom 19.7%
4. Finland 16.2%
5. Poland 14.9%
Brown
1. Finland 1.4%
2. Norway 1.3%
3. Belgium 1.2%
4. Poland 0.9%
5. Hungary 0.9%
Beige
1. France 4.1%
2. Italy 1.2%
3. Greece 0.8%
4. Netherlands 0.6%
5. Hungary 0.5%
Green
1. Hungary 2.9%
2. Czech Republic 2.1%
3. Austria 1.8%
4. Germany 1.7%
5. France 1.6%
Gray
1. Belgium 20.8%
2. Italy 17.6%
3. Portugal 16.7%
4. France 16.4%
5. Netherlands 16.4%
Orange
1. Sweden 0.8%
2. Romania 0.6%
3. Hungary 0.4%
4. Austria 0.3%
5. Poland 0.28%
Red
1. Czech Republic 15%
2. Finland 12.8%
3. Greece 12.7%
4. Spain 12.5%
5. Belgium 9.1%
Silver
1. Ireland 37%
2. Romania 30.2%
3. Finland 29.4%
4. Poland 28.8%
5. Sweden 28.3%
White
1. Turkey 49%
2. Hungary 32.2%
3. Switzerland 31.3%
4. Spain 28.8%
5. France 27.5%