Google made last year more than half of the global revenue from advertising on mobile devices worldwide, a market estimated at $8.8 billion, according to a study by eMarketer.
With $4.61 billion, more than triple its 2011 revenues, Google has gained 52.36% of the global online advertising market, which grew strongly in 2012. In second place, far away, is the social network Facebook (5.35% or $470 million).
Facebook is followed by the online radio station Pandora (2.71% the equivalent of $240 million) and Twitter (1.57% or 140 million). Twitter has the fastest growing rate in global ad revenues with an increase of 102 percent estimated for this year. Last year Twitter had a 106 percent increase compared with 2011.
According to eMarketer estimates, investments in advertising on mobile devices will greatly increase this year, reaching $15.82 billion. Google continues to maintain its dominance in this market, although it is expected for the social network Facebook to reduce the distance that separates it from the search engine giant. However, Google’s earnings from mobile advertising is expected to reach $8.85 billion this year.
In 2013, the market share of Google’s advertising on global mobile devices would increase to 55.97% ($8.85 billion), while Facebook market share will increase to 12.90% ($2,04 billion). Pandora would get 2.50% of the market share ($400 million) and Twitter – 1.95% ($310 million).
“Across all digital platforms, Google continues to reign as not only the largest beneficiary of digital ad spending in the U.S., but worldwide as well,” announced eMarketer.
On the other hand, Google has dominated the global online advertising market last year, with $32.73 billion (31.46% market share). In 2013, it is expected that Google’s revenue from online advertising will reach $38.83 billion (33.24% market share).
This year, Google revenue will increase revenue faster than the global market in the context of efforts it makes to monetize other online services, including YouTube.
The estimates of EMarketer are based on online advertising spending on various platforms and economic conditions. The financial figures reported by the companies are also taken into consideration.
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